Campaigns Page Overview
The Campaigns page provides a centralized view of all campaigns in the AD Platform, allowing you to monitor performance, manage bids, and control campaign status in real time. It is designed for both quick health checks and detailed performance reviews across a selected time range.
Page Controls
At the top of the page, you can refine and manage the displayed data using the following controls:
- Search: Quickly find campaigns by name or ID.
- Date Range: Defines the time period for all performance metrics shown in the table.
- Campaign Status Filter: Filter campaigns by their current status (e.g., Running, Paused).
- Sorting: All columns can be sorted in ascending or descending order.
- Items per Page: Control how many campaigns are displayed at once.
- Actions: Create new campaigns, export data, or apply bulk actions.
Campaign Table Columns
Each row in the table represents a single campaign, with the following columns:
- ID: Unique identifier assigned to the campaign.
- Campaign: Campaign name.
- Geo: Geographic targeting applied to the campaign.
- Chart: Opens a mini performance chart for the selected campaign.
- Redirects: Number of clicks recorded within the selected date range.
- Spent: Total spend for the selected date range.
- Bid (CPC / CPM): Current bid amount. This value can be adjusted directly from the table.
- Installs: Total number of installs generated.
- Leads: Total number of leads generated.
- NFTDs: Number of non-verified First Time Deposits.
- FTDs: Number of verified First Time Deposits.
- Traffic Status: Indicates whether traffic is currently passing through the campaign.
- Campaign Status: Shows whether the campaign is running or paused. The status icon is clickable and allows quick status changes.
- Options: Action menu with additional campaign-level options.
Best Practices
- Use Date Range and Sorting together to quickly analyze performance trends.
- Adjust bids directly from the table for faster optimization.
- Monitor Traffic Status to detect delivery issues early.
- Use Bulk Actions when managing multiple campaigns at once.